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Marc DUFRAISSE - AutentiCoach Partners

We create spaces for the growth of people, teams and companies.


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Unleash your Potential

Unleash your Potential
Unleash your Potential

Friday, 22 July 2011

The challenge of today's executives: communicate, communicate, communicate.

We have inherited from the twentieth century a corporate culture in which managers should not to communicate information to employees or teams.

As if providing information was like relying too much on the employees. Like opening the door to industrial espionage, to showing our strategy to the competition, but also to employees asking for salary increases ...


What was true a few decades ago is no longer viable today. In the past the companies'  business specificities and competitive advantages could last for years. Markets and competitors did not evolve from one day to another and companies had more time to adapt.It was possible then to keep a business afloat with limited information being shared.


Not anymore.
The world changes too fast: Do not fall asleep, competition is coming!
What we should do?


Bring fluidity and flexibility to the company. 

Communicate, communicate, communicate in ongoing and relentless ways.

Why? Because it is the only way to be informed of what's going on with customers, in markets, with competitors. To be aware of our level of competitiveness and how to increase it. To know what we have and how to improve our position in the market. To monitor and anticipate.


Communicate, communicate, communicate!
- Communicate top down: 

this is our vision, this is our strategy and these are our business and operational tactics
- Communicate bottom up: 

how do we understand the strategy and tactics, how we implement them, do we get results or not and how we can adapt and innovate
- Communicate across functions: 

what is happening along the customer service chain, how do we synchronize operations, what's working and gives results and what do we need to make improvements and innovations for customers


Communicate every minute, every hour, every day.Communicate with structure but communicate all the time.
Communication is the obsession of today's leaders.To ensure that teams are informed, aligned and flexible to adapt and innovate.

Monday, 11 July 2011

Business culture of the XXI century: You have the right to ask for help and to fail

In our life in society we value independence, maturity and our ability to manage and lead our lives on our own, in an autonomous and individualistic way.
In corporate life, it's the same. It's up to us to be motivated, organized and competent and to ourselves deliver what is requested and achieve our objectives.
If we need advice or support, we may ask or request help from others. Our ability to do so will depend on the company's culture and on the relationships or friendships we have with our work environment...

Few companies and people have a culture of collaboration and support.
If you often doubt or ask, your professionalism and credibility may be questioned. The competitiveness and harshness of the business world do not allow weaknesses or shortcomings.... Wondering or asking to others can put you in a position of inferiority or discomfort.

I suggest a simple and efficient rule:

"It's OK not to know. It happens to all of us.
If you need help, ask for it.
Mistakes are OK. It is acceptable to fail.
But it is forbidden to fail for not having asked for help. "

Simple, isn't it?