Data never motivated anyone.
Facts either.
What motivates people are emotions.
Emotions are generated by the meaning of what you do or what you want to achieve, through feelings, relationships, sense of belonging, by the group, the team, from the pride of being part of something big, ambitious, generous, that contributes, adds value ...
Until the end of the 20th century we thought humans made decisions only on a rational, objective, logical basis ...
From "I think so I am" to "I feel so I am."
In the late 90's Antonio Damasio scientifically demonstrated that reality is the opposite: decisions are emotional ... Without emotion no evaluation is possible, what is right or wrong, better or worse can not be defined ... no decision is possible .
Emotion is energy.
E-motion, energy for movement.
The industrial revolution was based on people being objective and rational resources for production. Human resources.
The modern, post-industrial world must take into account the emotional dimension in order to motivate and mobilise people.
Today it has become essential to give and bring meaning, share strong human values, build confidence and courage in order to generate commitment and performance within teams.
What do you think?
How do you feel?
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